Books

HarperCollins •

It Could Happen Here

In It Could Happen Here, Bruce Judson, author of Go It Alone!, explains why political instability is possible in the United States—and makes the most disturbing case yet for why the economics of rising inequality are leading us inevitably toward a just such a crisis. Underscoring the historically dangerous levels of inequality in our country today, It Could Happen Here “will cause you to think about the risks for a nation divided between haves and have nots.” (Walter Isaacson). "Bruce Judson's 'It Could Happen Here' highlights a critical issue for the future of our nation: How unequal can America get before we snap?" (Robert Reich). "Bruce Judson's 'It Could Happen Here' demonstrates we are in unchartered waters for American democracy..." (Lester Thurow).
HarperCollins Publishers: World-Leading Book Publisher •

Go It Alone! - By Bruce Judson

Named by "Library Journal" as one of the "Best Business Books of the Year." There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.
Scribner's •

HYPERWARS: 11 STRATEGIES FOR SURVIVAL AND PROFIT IN THE ERA OF ONLINE BUSINESS (9780684855646): Bruce Judson, Kate Kelly: Books

Click for Publisher's Weekly review. From the back of the book: "Bruce Judson has a deep understanding of how the Internet is transforming Business" --Jeff Bezos, Founder, and CEO of Amazon.com. HyperWars was named by Soundview Executive Book Summaries as "One of the Best Business Books of the Year" and chosen as a featured selection for subscribers. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in the emerging hypercompetitive environment.
Book •

BOOK EXCERPT:BUILDING PROFITS ON THE INTERNET CASE STUDIES, INTERACTION, CLARITY OF MESSAGE ARE KEY

EDITOR'S NOTE: For business marketers looking for a primer on effective use of the Web, one recommended source is the book "NetMarketing: How Your Business Can Profit from the Online Revolution," by Bruce Judson, general manager of Time Inc. New Media, published by Wolff New Media LLC, the creators of the NetBooks series of books.

Excerpted below is one chapter of the book, devoted specifically to business-to-business marketing on the Web:

Because so many of the early users of the Internet are

Selected Articles

Capitalism, Digital Transformation, Economic Inequality, Education, Entrepreneurship, Financial Crisis, Healthcare, Law, Media and Marketing, Virtual Care.

HuffPost •

Are Healthcare Systems About to be Amazoned? Telemedicine and Lessons from Internet Services

Since the 1990’s I have been an active participant in the evolving development of Internet services. During this period, my activities have included developing innovative corporate programs, writing several books on related business and public policy issues, consulting to numerous companies, and creating solopreneur businesses. From the perspective of these years in the trenches, today’s healthcare landscape bears an extraordinary resemblance to
TechCrunch •

How to make Twitter profitable

For better and sometimes worse, Twitter is one of the most powerful forces on the planet. Twitter has arguably played a critical role in at least two of the defining political upheavals of our era: The Arab Spring and the election of a political outsider, Donald Trump, as president of the United States.

Every day, Twitter contributes to the political debate, the sharing of ideas and the widespread dissemination, via links, of news articles and the otherwise obscure findings of academics and non
Business Insider •

BRUCE JUDSON: Providing The Highest Rewards To The Financial Sector Is Not Capitalism

The media is now focusing on whether the ideas of economic thinkers from earlier eras can help to solve today's problems.

Recently, NPR devoted a segment to the thinking of Ayn Rand. The NPR segment quoted from an extensive television interview with her conducted by Mike Wallace in 1959, and now available on YouTube.

As the segment noted, Rand is a hero to many Washington politicians who advocate free markets...
HuffPost •

Robert Bork: Great Teachers Transcend Ideology

For me, the recent death of Robert Bork — judge, professor, and former Solicitor General —represents a personal moment of sadness. Judge Bork and I disagreed on most issues of constitutional interpretation. But, it was Professor Bork who taught me how to disagree with him and exerted a positive, lifelong influence on my approach to examining the difficult issues that beset our society.

As a student, I was privileged to work with many outstanding teachers. But, the two people who had the greatest influence on my intellectual development came from the opposite ends of the political spectrum: One is a famously liberal environmentalist and the other is a famously conservative legal scholar. Yet, they shared many remarkably similar characteristics.
Business Insider •

For Capitalism To Survive, Crime Must Not Pay

Capitalism is not an abstract idea. It is an economic system with a distinct set of underlying principles that must exist in order for the system to work. One of these principles is equal justice. In its absence, parties will stop entering into transactions that create overall wealth for our society. Justice must be blind so that both parties — whether weak or powerful — can assume that an agreement between them will be equally enforced by the courts.

There is a second, perhaps even more fundamental principle...
HuffPost •

Ensuring a Robust Marketplace of Ideas: Rethinking Antitrust Policy in the Digital Age

In early December, the Justice Department confirmed that it was investigating the pricing of e-books and the related activities of major publishers and online retailers, such as Amazon.com and Apple. As a print and digital author, participant in the publishing industry, and graduate of the Yale Law School, this naturally caught my eye. It also led me to start thinking about the assumptions that underlie existing antitrust laws.

Democracy is the basis of our form of government. Capitalism is the
Business Insider •

Bruce Judson on the Societal Dangers of Extreme Economic Inequality

I got the chance to talk with Bruce Judson, who has been writing the “Restoring Capitalism” column and whose comprehensive plan for reversing the rise in economic inequality will be published as an e-book, Making Capitalism Work for the 99%: A Manifesto, this week.

We talked about his work before the financial crisis that examined the startling rise of income inequality in the U.S., how it can lead to social unrest and instability, and what course we must take to correct these trends.

Bryce Co
HuffPost •

Restoring Capitalism: The Kids Camping on Wall Street Are the Capitalists

Today, some of the leading capitalists in the nation are located on Wall Street. Sadly, it is the protesters outside who are literally on the street who embody the ideal rewards and responsibilities of capitalism, not the financiers who occupy the buildings.

This is the first in a s series of articles that explores the nature of a well-functioning capitalist system and how this system is now applied to the occupants of the buildings on Wall Street and those who are, quite literally, on The Stre
HuffPost •

Restoring Capitalism: Unequal Justice -- Banker Arrests O; Protester Arrests 2,511

Since the start of the financial crisis, Americans have wondered why, if laws were broken, none of the occupants of Wall Street or other financial centers have been arrested. Now arrests are starting to happen with growing frequency. To date, an estimated 2,511 people have been arrested on Wall Street and elsewhere for activities related to the crisis. Unfortunately, it's the protesters who account for these arrests.
Business Insider •

The Kids Camping On Wall Street Are The Real Capitalists

Today, some of the leading capitalists in the nation are located on Wall Street. Sadly, it is the protesters outside who are literally on the street who embody the ideal rewards and responsibilities of capitalism, not the financiers who occupy the buildings.

This is the first in a series of articles that explores the nature of a well-functioning capitalist system and how this system is now applied to the occupants of the buildings on Wall Street and those who are, quite literally, on the Street.
HuffPost •

Roosevelt Institute: "A New Agenda for America": Eliot Spitzer, Elizabeth Warren And 13 Others Reflect On The 80-Year Anniversary Of The Stock Market Crash of 1929

“A New Agenda for America”- On the 80th Anniversary of Great Crash, What Have We Learned and What Lies Ahead?

80 years ago today, on October 29th, 1929, Wall Street saw the worst day in its history. The shock of “Black Tuesday” came to an end, but the misery of the Great Depression was just beginning.

Lynn Parramore, Editor of New Deal 2.0, the Roosevelt Institute’s economy blog, asks some provocative thinkers - lawyers, economists, historian, civil rights leaders, authors, financiers and public figures— to talk about what the past can teach us and what our focus for the future should be.

250 words. 15 voices. And a new Agenda for America. With Bruce Judson on Inequality.
HuffPost •

We Are a Better Nation Than This

In a few days, President Obama will deliver his State of the Union Address. Right now, Martin Luther King Day is upon us. Both events suggest that it is a particularly appropriate moment for every American to stop and think about our society.

As a nation, have we made progress in realizing the vision articulated by Dr. King? Are we closer or further from living the virtues he described? In 1980, Ronald Reagan famously asked "Are you better off now than you were four years ago?" What percentage
HuffPost •

New Income Inequality Data: Surprising and Frightening

The newest economic inequality numbers, which ran counter to the expectations of almost all experts, are frightening. Yesterday, the Associated Press released an article titled “US income gap widens as poor take hit in recession.” The opening paragraph of the article, based on recent census data, reads: "The recession has hit middle-income and poor families hardest, widening the economic gap between the richest and poorest Americans as rippling job layoffs ravaged household budgets."
HuffPost •

Restoring Trust in Our Economic System and the Institutions of Our Democracy

The Financial Crisis Inquiry Commission (FCIC), which started work last week, will have a significant impact on the health of our democracy. When the FCIC completes its efforts, we will either be stronger or weaker as a nation. There is no middle ground. We must fervently hope that the Commission rises to this challenge with a comprehensive investigation.

The work of the Commission is important for two reasons. First, by openly educating the public about the causes of the financial crisis, it w
Yale Journal on Regulatio •

Bruce Judson: Remarks at the Twenty-Fifth Anniversary Dinner of the Yale Journal on Regulation

This is a very exciting evening for me. It is one thing to participate in
starting a new institution, with all of the attendant excitement, inevitable
frustrations and, hopefully, ultimate success. It is quite another to see that
twenty-five years later, that institution continues to exist, to thrive, and to
evolve to meet the challenges of the day.

Tonight, I thought that I would very briefly give you a quick look at the
largely unknown history of the birth of the Yale Journal on Regulation, and
give you a sense of why it took its original form.

What People Say & Interviews

Web Masters | Podcast I The Executive Who Invented The Banner Ad

"This episode of Web Masters features Bruce Judson.

Bruce Judson’s impact on web advertising was enormous. We’re going to hear all about it.

Bruce ran the operational side of Time Warner's new media division in the early 1990s, and he and his team launched pathfinder.com. Pathfinder was one of the early Web's most popular portals sites that allowed people to access part of the company's vast collection of magazine content."
FierceHealthcare •

What healthcare providers can learn from the retail industry’s confrontation with Amazon

As telemedicine grows its presence in the healthcare market, providers need to rethink how they will stay relevant in an industry that is becoming increasingly virtual.

That’s according to Bruce Judson, the best-selling author who argues that healthcare will soon be forced to confront a new digital landscape the same way the retail industry was upended by Amazon.
“The single most important lesson of the past two decades is that a physical presence is, ultimately, a weak barrier to virtual competition,” he wrote in an op-ed for the Huffington Post."
Entrepreneur •

A Roadmap to Self-Reliance for Solopreneurs

This article, which was promoted on the cover of Entrepreneur, is s retrospective look at the impact of Bruce Judson's book "Go It Alone!," written eight years after the publication of the book, stating "entrepreneur-in-residence at the Yale Entrepreneurial Institute, Judson is the author of several influential books, including 2004's Go It Alone! The Secret to Building a Successful Business on Your Own. In a time when the half-life of business books is shorter than a Kardashian marriage, the advice in Go It Alone! has remained popular and relevant, as business owners and wannabe entrepreneurs look for ways to hang their own shingles without the headache of partners, real estate or advisors."
Wikipedia •

Bruce Judson - Wikipedia

Bruce Judson (born 1958 in New York City) is an American author, media innovator, and public policy analyst.

Judson attended Dartmouth College and received a bachelor's degree in Policy Studies in 1980, where he studies with the environmentalist Donella Meadows. In 1984, he received a Juris Doctor from the Yale Law School and an MBA from the Yale School of Management. At the Yale Law School, he was the co-founder and Editor-in-Chief of the Yale Journal on Regulation and was a Senior Editor of The Yale Law Journal.
TIME •

Income inequality will keep getting worse until we do something about it

Bruce Judson doesn’t buy the argument, made on the front page of the WSJ last week, that “the deepest downturn in the U.S. economy since the Great Depression may finally shrink the gap between the very best-off Americans and everyone else.” Yes, the highest incomes do tend to drop sharply during market downturns, thus reducing income inequality. But then, when markets recover, inequality just starts rising again. Writes Judson: "Once income concentration becomes a reinforcing cycle of the kind we are witnessing, it is never stopped by pure market forces. Only extensive government intervention, of the kind that will inevitably create high controversy, reverses this trend."
The New York Times •

Read the Book, See the Commercial

In yet another test of how books will survive in a digital world, HarperCollins said yesterday that it had made the entire text of one of its recently published books available online accompanied by advertisements, the first time it has done so. The book, titled "Go It Alone! The Secret to Building a Successful Business On Your Own," by Bruce Judson, a senior faculty fellow at the Yale School of Management whose expertise is in using the Internet for business, is available at the author's Web site, www.brucejudson.com, where it can be searched and printed page by page. The text of the book will be indexed for search engines and accompanied by contextual ads served by the major search companies...
Gallup.com •

The Talent to "Go It Alone"

No wonder Bruce Judson is such a big fan of the Internet. A conversation with him moves at lightning speed, his answers are rapid-fire, and he is a wealth of information.

And Judson knows a thing or two about the Internet and how to use it for strategic advantage. In his early days at Time Warner, where he started as a director of marketing of the company's magazine division, he was one of the first people to see the Internet's enormous potential to increase sales and market share.
Yale School of Management •

Bruce Judson’s Go It Alone! Featured in U.S. News

Bruce Judson’s book Go It Alone! was prominently featured in the “Books Gone Wild!” cover story of the March 13 issue of U.S. News & World Report. The entire text of the book was recently posted online for free on an ad-supported site. Judson also gave the luncheon keynote address, titled "Creating Business Opportunities Across The Globe" at the conference "Enhancing Women's Global Leadership Through Information Technology” held at the United Nations. The conference, with participants from all o
Ad Age •

The need for speed

Internet veteran Bruce Judson is a one-man marketing show, dividing his time between teaching e-business at the Yale School of Management, writing books and newsletters, and starting his own businesses.

One of the founding executives of Time Inc.'s Pathfinder site and its Road Runner high-speed Internet service, Judson left the media conglomerate in 1997 to launch his own ventures. In 1998 he started a subscription newsletter, "Bruce Judson's Grow Your Profits," and he has written two books...
Huffington Post •

Bruce Judson on the Pain of Building a Successful Business without Outsourcing Everything

In his book In The Power of Focus, Jack Canfield shares this sobering statement, “As a foundation is built, people and systems are put in place to create stability. Gradually the entrepreneur becomes more involved in day-to-day administrative duties. Paperwork increases and what started out as an exciting venture becomes a daily routine, with much more time spent putting out fires, handling people problems, tax challenges, and monthly cash flow.

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